Data-driven Front-end Development

Hey happy Veteran's Day and Marine Corps Birthday! AustinJS is going to get together Tuesday November 16, 2016 to hear from Jon Loyens about data-driven front end development ~⭐️for the troops⭐️~

In his own words:

Much has been made of Lean Startups, A/B testing and building data driven cultures. In order to be data-driven you need to have a culture of instrumentation and measurement, but building out the pipelines, client side instrumentation and an analytics warehouse from the ground up can be tedious, hard and time-consuming.

To address this problem, I’ll share a roadmap to successfully evolving a web analytics pipeline that starts by leveraging third party and open source tools for speed and time to market, but is still robust enough to evolve to owning your own warehouse. For context, I’ll walk through my experiences of introducing A/B testing and building out web analytics integrations at Bazaarvoice, expanding HomeAway’s A/B testing program to nearly 1000 tests a year, and now helping to architect’s analytics pipeline.

  • Do’s and Don’ts for front-end instrumentation:
    • Do use exception track (Sentry) as well as event tracking
    • Don’t use a general purpose tag manager
    • Do leverage third party tools along the way
    • Do plan to own your analytics stack eventually
    • Don’t give away all your data
    • Don’t believe the ‘one line of JS’ hype/No silver bullet
    • Do provide a way for your business team to experiment with tooling
    • Do be explicit
    • Do keep allocation and bucketing in mind
  • Tracking all the things vs. tracking the important things
  • How our front end tech stack enables all this
Meetup details
LOCATION Spredfast (200 West Cesar Chavez Street, Austin, TX 78701, 3rd Floor)
(Check back here or on Twitter for updates.)


Jon Loyens

Jon Loyens

Chief Product Officer at


Austin JavaScript is sponsored this month by Frog Design. Please thank them for their gracious gifts of pizza and drinks and for their support of the local JavaScript community.Ask them about their job opportunities!

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