Data-driven Front-end Development

Hey happy Veteran’s Day and Marine Corps Birthday! AustinJS is going to get together Tuesday 2019-10-16T00:30:00+00:00 to hear from Jon Loyens about data-driven front end development ~⭐️for the troops⭐️~

In his own words:

Much has been made of Lean Startups, A/B testing and building data driven cultures. In order to be data-driven you need to have a culture of instrumentation and measurement, but building out the pipelines, client side instrumentation and an analytics warehouse from the ground up can be tedious, hard and time-consuming.

To address this problem, I’ll share a roadmap to successfully evolving a web analytics pipeline that starts by leveraging third party and open source tools for speed and time to market, but is still robust enough to evolve to owning your own warehouse. For context, I’ll walk through my experiences of introducing A/B testing and building out web analytics integrations at Bazaarvoice, expanding HomeAway’s A/B testing program to nearly 1000 tests a year, and now helping to architect’s analytics pipeline.

Jon Loyens @jonloyens on Twitter
Jon Loyens is the Chief Product Officer at, an ex-BVer, Python and JS nut, Austinite, Canadian, Midgetman, Tennis Player, and Geek.

Afterwards, the discussion carries on a few blocks away at Lavaca Street Bar where they have food, drinks, and 12 revolving taps.

If you’ve got any questions or suggestions, feel free to contact Lon (@lawnsea) or Aaron (@aaronj1335) or Andrew (@drewml). Also, be sure to follow us on Twitter:  @AustinJS

And finally, be excellent to each other.